Valentia Coffee.
York Alley delivered a handcrafted, revenue-ready online experience for one of UW–Madison’s most loved local spots, creating a website that tells a unique story and mirrors the warmth of the in-store experience.
From strategy to launch, every decision was guided by the customer experience, ensuring the final site felt as welcoming as your favorite cup of coffee.
Project Overview:
Valentia Coffee is a beloved café on the UW–Madison campus, perfect for long study sessions or a quick shot of caffeine. Owner David wanted more than a visual refresh—he needed a digital home that reflected the shop’s warmth and opened streamlined paths to revenue.
Our task: capture Valentia’s inviting, customer-first atmosphere with a seamless online experience, enabling easy on-the-go ordering and introducing wholesale coffee bean shipping.
In just six weeks, we transformed the outdated site into a fully optimized digital storefront: warm, accessible, and designed to serve students, faculty, and loyal fans far beyond campus.
What We Delivered:
Full Website RedesignRobust CopywritingHigh-Gloss Professional PhotographyRefreshed Product DescriptionsE-Commerce Optimization (In-Store and Wholesale)Smoother UX and Customer Journey
Our Approach:
We immersed ourselves in Valentia’s story—its loyal customer base, friendly baristas, inviting space, and dedication to the craft. The goal was to translate that warmth and quality into a seamless online experience.
We developed a clean, inviting website that:
Mirrors the ease and familiarity of visiting Valentia in person through intentional UX, brand copywriting, and high-gloss photography
Expands the narrative of the business by showcasing trusted partnerships and dedication to sourcing the best beans in the region
Introduces new digital revenue streams to boost sales during slower hours and extend reach beyond the café
Updated functionality, same authentic flavor.
We worked with ownership to build an experience as personal and inviting as
the in-store experience.
The York Alley Difference.
Streamlined and Sophisticated.
As a quality latte should be.
We streamlined Valentia’s menu and ordering experience to reduce friction and drive conversions, whether customers were coming to order a robust brew or beans by the bag.
A pleasant guest journey.
Thoughtful CTAs guide visitors through the site… and towards paths to purchase.
Whether they’re ordering ahead, exploring Valentia’s partnerships, or shipping a bag of beans, each interaction gently leads guests forward.
How are Things are Going now?
Valentia Coffee is now making full use of their optimized e-commerce setup—selling locally roasted beans wholesale and streamlining to-go order pickups during downtime.
Longtime fans say they love the redesigned website— a modern upgrade to an old favorite.
Testimonial:
“York Alley was very professional to work with. The site looks phenomenal. I’ve shown it to folks in the graphic design world and the feedback has been incredibly positive—people love the gradients and overall design. I tested the shipping myself and found it super user-friendly. Overall, the deliverables were really solid. Would absolutely recommend.”
David Hale
Owner
Valentia Coffee
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Let’s talk shop. Whether you need a full rebrand or a fresh digital storefront, we’re here to help take your creative spark and turn it into serious marketing momentum.
