Valentia Coffee.

York Alley brought a handcrafted, revenue-ready online experience to one of UW–Madison’s most loved local spots.

Project Overview.

Valentia Coffee is a beloved UW–Madison campus cafe suited for long study sessions or a shot of quick caffeine between classes. When owner David approached us, he was looking for more than just a visual refresh. He needed a digital home that reflected the shop’s warmth while opening up new and streamlined paths for revenue.

We were tasked with capturing Valentia’s inviting, customer-first atmosphere through a seamless online experience, enabling easy on-the-go ordering and introducing wholesale coffee bean shipping.

In just six weeks, we transformed their outdated site into a fully optimized digital storefront made to order: warm, accessible, and built to serve students, faculty, and loyal fans far beyond campus.

Our Approach.

We began by immersing ourselves in Valentia’s story—its loyal customer base, friendly baristas, inviting space, and commitment to the craft. The goal was to translate that warmth and quality into a seamless online experience.

We developed a clean, inviting website that:

Mirrors the ease and familiarity of visiting Valentia in person through intentional UX, brand copywriting, and high-gloss photography
Expands the narrative of the business by showcasing its trusted partnerships and dedication to sourcing the best beans in the region
Introduces new digital revenue streams designed to boost sales during slower in-store hours and extend Valentia’s reach beyond the café

From strategy to launch, every decision was guided by the customer experience, ensuring the final site feels as welcoming as your favorite cup of coffee.

What We Delievered.

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Full Website Redesign
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Robust Copywriting
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High-Gloss Professional Photography
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Refreshed Product Descriptions
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E-Commerce Optimization (In-Store and Wholesale)

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Smoother UX and Customer Journey
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The York Alley upgrade.

A side-by-side look at how we modernized Valentia’s online presence.

Old version:

New version:

Ordering Made Bespoke.

We streamlined Valentia’s menu and ordering experience to reduce friction and drive conversions: whether customers come to order a quick cold brew or want to ship beans to their doorstep.

Old version:

New version:

A pleasant guest journey.

We implemented thoughtful, well-placed CTAs to guide visitors through the site—each interaction designed to gently lead guests forward.

Whether they’re ordering ahead, exploring local partnerships, or gifting a bag of beans, every path leads toward a purchase.

How are Things are Going now?

Valentia Coffee is now making full use of their optimized e-commerce setup—selling locally roasted beans wholesale and streamlining to-go order pickups during downtime.

They've seen an overall revenue boost, and longtime fans say they love the redesigned website—it feels like a modern upgrade to an old favorite.

Testimonial:

“York Alley was very professional to work with. The site looks phenomenal. I’ve shown it to folks in the graphic design world and the feedback has been incredibly positive—people love the gradients and overall design. I tested the shipping myself and found it super user-friendly. Overall, the deliverables were really solid. Would absolutely recommend.”

David Hale
Owner
Valentia Coffee

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Let’s talk shop. Whether you need a full rebrand or a fresh digital storefront, we’re here to help take your creative spark and turn it into serious marketing momentum.